Riverview were short-listed for the Bord Bia Food Awards in 2013.
Here is a piece on the comsumer insight and a picture of Dj Kelleher – Managing Director and Margaret Kelleher – Founder of Rivervieweggs.
In 2012, Riverview invested in extensive research, including accompanied shopping trips, in-depth phone interviews and workshops. it identified the strongest brand concepts and promotional options with the greatest potential for the egg category. the company used insights from the research to inform the strategy for the Riverview brand. the results is the Riverview brand is now the second largest brand by market share in the Irish egg market.
